![]() ![]() ![]() It originates from a 2000 publication by Jakob Nielsen where he suggests that users develop expectations of design conventions based on their experience using other interfaces. Jakob's Law Premise: "Users spend most of their time on other sites, and they prefer your site to work the same way as all the other sites they already know." Some of these principles may seem obvious-but they're all critical ingredients of a great design. Here are the 10 abstract principles upon which all other UX/UI guidelines are based. Great UX/UI design starts with applying the foundational principles. These principles below were first compiled by the talented Jon Yablonski. ![]()
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